The Good Will x Barn Hammer Black Lager: A Cozy Brew For a Good Cause 

Dec 9, 2022
Originally posted on

Big news: we teamed up with the wonderful folks at Barn Hammer Brewing Company to create "The Good Will Black Lager" — available now at The Good Will Social Club, as well as at your local Liquor Marts and online at

Designer Jadyn Klassen and marketing whiz Anthony Kowalczyk developed the sleek-looking cans, and the experts at Barn Hammer (special shoutout to Nicole for making this all happen) crafted the specialty beer. 

What makes this brew so special is that 10% of the proceeds go to Main Street Project.

Main Street Project is dedicated to serving Winnipeg’s most vulnerable community members with programming and services that follow a housing-first philosophy — providing a safe place of respite, shelter, and support without judgment. 


This specialty, easy-going lager is brewed in the traditional lager style; slowly fermented at lower temperatures and gradually allowed to warm as fermentation nears completion. The addition of rye and chocolate malt to the mash adds depth and interest to this classic beer style that has stood the test of time. Our black lager goes down smooth with a clean, refreshing and crisp backbone but surprises you with notes of light spice, lightly roasted coffee and dark chocolate nuances. You want a premium, quality lager but also something of a light stout? Have at it.

Order Online Today